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Parkdean Resorts are the UK’s largest holiday park operator with 66 parks in beautiful locations which are perfect for family holidays. As one of the very few operators who thrived during the pandemic, Parkdean have invested heavily in their parks over recent years and have significant growth ambitions. Stanley Royce Jones were instructed on the appointment of two Regional Director’s, one in Wales and one in Scotland. 

Our Solution 

The organisation was keen to bring in talent from outside the holiday park sector, so we conducted a comprehensive search process looking at comparable, high volume, customer- facing, operationally challenging environments. Sectors we targeted included health & fitness, golf operators, supermarkets, big box retail and visitor attractions. We focused on engaging with candidates who had extensive multisite experience allied to exceptional resilience and drive. 

  • Simon Stokes was appointed as Regional Director for Wales. Simon was previously the UK Operations Director for leading premium health and fitness operator Virgin Active and Chief Operating Officer for specialist skin care provider Sk:n. 
  • Colin Pearse was appointed as Regional Director for Scotland. Colin was previously an Operations Director for supermarket chain Morrisons, with extensive experience at a senior level with Asda before that. 

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To contact Heather, Will or Dewi, please use the link below.

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